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Things You Should Know About Zero Friction

By admin | February 5, 2009

Zero Friction Marketing is a new phrase and one that is going to be batted around a lot in 2009 and beyond. We love new phrases don’t we? Just look at the storm that Social Media Marketing caused and think how often people used that to create authority, excitement and results.

Well yes I think that this is going to be a phrase, terminology and method of marketing that has some importance in 2009. It’s all done with Cost Per Action marketing or CPA as it’s more commonly known. Once the action is completed the marketer is paid.

The action could be something as simple as the surfer entering an email address. The website owner is looking for and willing to pay for leads. So when the savvy ZF marketer sends a lead he makes money.

Getting the hang of Zero Friction Marketing and CPA can be a little difficult as you have to know how to put the right people in front of the right offers in order for them to complete the action. I mean if you send 1000 tennis players to a golf site, where they enter there email to win a new club for free, who’s going to complete the action? In order to get good you have 2 choices with this method of marketing.

1. Spend thousands on traffic sources like PPC until you get it right or-
2. Visit Zero Friction Marketing to learn exactly what works, what doesn’t and where you can find millions of starving crowds waiting to complete a simple action today for low, low costs

Topics: Affiliate Revenue | No Comments »

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